The rich continue to get richer. PSG have announced an extension with kit provider Nike. The new deal nearly triples the current deal with Nike according to ESPN.
The report goes on to state the total value at over €75 million a year. This places the French club fourth on the list of highest sponsorship contracts. Real Madrid, Barcelona and Manchester United are the only clubs above PSG.
This announcement helps PSG on multiple fronts. Added to their new shirt sponsor ALL, their revenue stream has seen a tremendous increase. This helps with FFP and opens up funds to improve the club through player transactions and facility improvements.
The extension goes through 2032. It also follows the latest collaboration between PSG and the Nike Jordan brand. The Jordan collaboration is focused on lifestyle apparel and gear.